About

I’m Maggie Wilt, the founder of A Better Way Creative, a Brooklyn-based agency shaped by the rhythm of neighborhood life.

Born from a deep appreciation for the community ecosystem in NYC—the cafés that anchor a block, the boutiques that reflect local identity, the wellness providers who cultivate balance, and the entrepreneurs and creatives who bring culture and innovation to every corner.

Over the years, I’ve seen the impact of hotels and residences that move beyond simply occupying space and instead become part of the neighborhood story. By integrating with local businesses and entrepreneurs, properties create authentic guest and resident experiences while strengthening the economic and cultural fabric around them.

With a background in brand marketing and community development, I bring a multi-dimensional perspective—one that balances the priorities of global hospitality groups with the nuances of independent small businesses. This allows me to craft programs and partnerships that are both brand-elevating and community-driven, blending visual impact with strategic depth and intentional storytelling.

I bring a holistic approach to guest and resident engagement. From curated neighborhood collaborations and in-room brand touchpoints to elevated photography and long-term creative partnerships, I help properties transform into vibrant community hubs that guests want to return to and residents are proud to call home.

This is creative work with intention. This is A Better Way.